Anti-Spam Policy

Our Commitment

SCALA Outbound operates a zero-tolerance policy against spam. We share sending infrastructure across all customers — one bad actor affects everyone. That is why we enforce strict rules automatically, and we expect every customer to treat email deliverability as a shared responsibility.

What We Monitor (Automatically)

• Bounce rate: If your bounce rate exceeds 5% over a 7-day window, your account is automatically suspended. Hard bounces indicate bad list quality — clean your list before uploading.
• Spam complaints: 3 or more spam complaints in 30 days = immediate suspension. If recipients mark your emails as spam, your content or targeting needs improvement.
• Content scanning: Every email is scanned before sending. Phishing patterns, scam language, excessive caps, and URL shorteners are blocked automatically.
• Daily sending limits: Each tier has a daily cap. This protects domain reputation during warmup and beyond.

What You Must Do

• Verify your email list before uploading. We provide built-in verification — use it. Sending to unverified lists will get you suspended.
• Only contact business prospects who might reasonably benefit from your offer. Mass blasting purchased lists is not cold outreach — it is spam.
• Include a clear unsubscribe mechanism in every email. We add one automatically, but do not circumvent it.
• Personalize your emails. Generic templates with no relevance to the recipient perform poorly and generate complaints.
• Respect opt-outs immediately. Our system handles this automatically. Attempting to re-contact opted-out recipients will result in suspension.

Sending Limits by Tier

Suspension & Reinstatement

Suspended accounts cannot send emails. To be reinstated:

1. Identify and fix the root cause (bad list, spammy content, wrong audience).
2. Contact us at [email protected] with a description of what you changed.
3. We review and reinstate within 24 hours if the issue is resolved.

Repeated suspensions (3+) result in permanent account termination with no refund.

Absolutely Prohibited

• Sending to purchased, scraped, or rented lists without verification
• Phishing, credential harvesting, or impersonation
• Sending adult, pharmaceutical, or gambling content
• Circumventing unsubscribe mechanisms
• Spoofing sender identity or headers
• Using the platform for any illegal purpose